EY Entrepreneur Of The Year® Florida 2024

In an inspiring acknowledgment of her entrepreneurial spirit and commitment to making a substantial impact, Patti Hughes, the CEO and Founder of Natural Life, has been honored as the EY Entrepreneur of the Year® 2024 Florida Award winner. This prestigious award, presented by Ernst & Young LLP (EY US), celebrates Hughes' remarkable journey in transforming Natural Life into a leading lifestyle brand that resonates with a diverse audience.

Patti Hughes founded Natural Life with a clear vision to inspire people to live happy and meaningful lives. Her journey began with a passion for creating unique and heartfelt products that blend beauty and utility. Over the years, Natural Life has grown exponentially under her leadership, becoming a beloved brand that touches the lives of many through its distinctive bohemian styles and positive messages. 

The EY Entrepreneur of the Year® award is renowned for its rigorous selection process, which involves an independent panel of judges comprising previous award winners, leading CEOs, and other business luminaries. Candidates are evaluated based on their ability to create long-term value through entrepreneurial spirit, commitment to their purpose, and demonstration of growth and substantial impact. Patti Hughes' selection underscores her outstanding achievements and the significant influence she has had on both her industry and community. 

Upon receiving the award, Patti Hughes expressed her gratitude and excitement, stating: 
"I am deeply honored to be recognized as the EY Entrepreneur of the Year® 2024 Florida Award winner. This award is a testament to the hard work and dedication of the entire Natural Life team. Our mission has always been to inspire and uplift, and this recognition fuels our passion to continue making a positive impact. I am grateful to EY and the esteemed judges for this incredible honor." 

As a Florida award winner, Patti Hughes is now in contention for the EY Entrepreneur of the Year® 2024 National Awards. These awards will be presented at the Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies, held in November. The national winner will advance to compete for the World Entrepreneur of the Year® Award in June 2025. 

The Entrepreneur of the Year® program has a rich legacy of celebrating the ingenuity and achievements of exceptional business leaders. Past honorees include visionaries such as Ellen Latham of Orangetheory Fitness, Hamdi Ulukaya of Chobani Inc., and Reid Hoffman of LinkedIn Corporation. Patti Hughes now joins this illustrious group, recognized for her innovative leadership and the positive change she continues to champion through Natural Life. 

Founded in 1986, the EY Entrepreneur of the Year® program is the world’s most prestigious business award for entrepreneurs, with a presence in over 60 countries. It honors leaders who are not only successful in their own right but who also uplift their communities and industries. The program provides a platform for entrepreneurs to connect, share insights, and continue their growth journeys.
For more information about the EY Entrepreneur of the Year® Florida program and to follow the journey of Patti Hughes and other inspiring entrepreneurs, visit EY’s official page.

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